As soon as Deborah Tuggle starts talking about her business, Bite Me! Cookies, a glowing smile lights up her face. For over 26 years now, she has been leading Bite Me! Cookies – a wholesale cookie manufacturer in Lakewood, Washington.

Deborah, who also created Metropolitan Market’s infamous and widely beloved ‘The Cookie,’ first began selling cookies during college. Every Friday, she would bring in her freshly baked cookies to class, hoping to financially support herself and her son. The cookies’ popularity inspired her to continue selling them while juggling a full-time job as a single mother. Eventually, she opened a shop in Tacoma, which evolved into a thriving wholesale bakery tucked away in Lakewood.The wholesale bakery now produces Bite Me! Cookies’ signature cookies as well as private label bakery items sold throughout the nation.

Inside Bite Me!’s factory, which holds the SQF Level 2 certification, you’re immediately greeted by the irresistible aroma of freshly baked cookies, mingling with the cheerful chatter of employees as they carefully craft each delicious cookie variation. Today, Bite Me! Cookies employs 21 people and bakes over 14,000 to 17,000 cookies an hour, all made with locally sourced, natural ingredients. 

The NWMMSDC had the honor of visiting the factory to hear Deborah’s inspiring story and witness the magic behind Bite Me! Cookies. Read here about the challenges Deborah has faced, what makes Bite Me! Cookies special, and her advice for fellow minority business owners:

What’s your name role and business’s name?
Hi, my name is Deborah Tuggle. I own

Bite Me! Cookies and I’m the president of the company.
 

What does your business do?

 We manufacture cookies, so we are wholesome manufacturer here in Lakewood, Washington, and we service the United States grocery stores

 

Why did you just decide to create this business? What motivated you?
 Good question. I went to school to be a Court Stenographer.

During that time, I sold cookies on Fridays. I baked them at home and sold them to classmates and friends and it just helped pay my way. I was a single parent, I needed help, and I thought if I could make a good cookie, then people would purchase them. Well, I did that. And once working in corporate America, I thought: “Mmm, I need to think of something I can do other than Court Stenographer.”
So, I wondered if I could make a living baking cookies like I did while I was in college. Once I decided I wanted to start a business, I started a company called Friday’s Cookies because people knew me as a woman who sold cookies every Friday.

I saw two girls on television. They owned the Bite me! brand. I called them and I said: “Hey, I’d like to do what you’re doing”. And one of the things they said to me was so profound and was very powerful. They said: “We are going to help you not make the mistakes we made in business,” and that sat with me. It was just so deep, I thought.

I partnered with them and became fast friends, and then in 2004 in ended acquiring their business and buying it out, so basically everything is under Bite Me! Cookies

right now today.

 

Talk to me about the journey of your business. How did you start off and where are you now?

Oh, it’s been tough. I started this business with no business background nor any baking background. I was a woman that had a dream and so I thought: “I wonder if I could make a living baking cookies?” That was 26 years ago. Today we manufacture between 14 and 17,000 cookies an hour as well we co-pack for other companies.

How did you get to where you are?
 Just a lot of sleepless and tearful nights and a lot of hard work. And I’m smart enough to surround myself with people who are smarter than I am.

What do you love about your business?
Everything. I talk about sleepless nights and tearful nights. It’s true, but I wouldn’t trade it for anything in the world. I don’t take it lightly that people are consuming something that we produce. I get joy from that and I feel trusted doing that. And then I get to employ people in the community.
What are some challenges you are to face with your business?

Being a black woman in business has not always been easy for me and I thought having a product that was good would bring the business, but I did learn that sometimes being a minority is not what everyone wants to see. I learned that the hard way.

 

How did you overcome those challenges?

I kept pushing and I can’t let anyone stop me because at the end of the day, if I stop it’s because I stop, not because someone doesn’t like the way I look or doesn’t care for my product. So, I keep pushing and I’m still pushing today every day.

 

What do you wish for others and your customers to know about your business?
One of the things that I’m most proud about our products that we produce here is that 

 

they’re all clean and natural, so anything that you see with a frosting color on it is all plant-based, so everything we produce here is clean and natural.

 

In what ways has the NWMMSDC supported you?

Oh, in many ways. They’ve been a great organization over the years. They connect us with other partners. They connect us with other businesses. Over the last 10, 15 years that I’ve been a member, it’s been very positive.

What advice would you give to other minority business owners?
That whatever it is that you want to do, realize that you need to be willing to do it for free for a few years in business. Someone told me that years ago and I didn’t think it was true. It is very true. Also, [you have] to understand that you have to be better than good, as a minority owned business. That is an important lesson I learned many years ago. I have to be better than good and keep pushing. Never give up.

Website: https://bitemeinc.cc
Instagram:
https://www.instagram.com/bitemeinc/

To inquire about wholesale orders:
206-286-7519

Thank you, Deborah, for sharing your and BiteMe! Cookies’ inspirational story with us!

About the NWMMSDC
The Northwest Mountain MSDC, an affiliate of the National Minority Supplier Development Council (NMSDC), is a nonprofit organization dedicated to empowering minority-owned businesses by certifying, developing, and connecting Minority Business Enterprises (MBEs) with major corporations and public agencies. 

Since 1978, the Council has been a driving force for advancing supplier programs and creating opportunities that enable minority-owned businesses to thrive. Serving the Pacific Northwest Mountain region – encompassing Alaska, Idaho, Montana, Oregon, Utah, Washington, and Wyoming – the NWMMSDC is committed to fostering meaningful business partnerships and driving economic growth.

For more information about the NWMMSDC and its programs, visit www.nwmmsdc.org.
To learn more about how certifying your minority-owned business can benefit you, click here.
If you would like to certify your minority-owned business as well, click here

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