The corporate world and coffee tend to go hand in hand. Some may even argue that the “C” in corporate stands for “coffee.” As much as caffeine tends to energize us, it can also leave us feeling jittery, bloated, anxious, and in dreadful anticipation of the inevitable (and infamous) caffeine crash. That’s why Orleatha Smith and Kelly Raulerson founded Sip Herbals in 2020.
Realizing that their beloved coffee routine was causing health challenges, both decided to dedicate a decade to researching, learning, and sharing how real food helps us feel better, ultimately creating a sustainable coffee alternative. What is lovingly called “Faux Joe,” is a hormone-friendly, innovative coffee alternative that has made it to the final season of Shark Tank. With flavors like “Peppermint Mocha Faux,” “French Vanilla Herbal Coffee Alternative,” “Cinnamon Roll Faux Joe,” Sip Herbals offers herbal blends that avoid hormone-disruptive cortisol spikes and balance your energy without exhaustion, while also being supportive of gut health.
Hear from Orleatha Smith herself as she shares the founders’ motivations behind creating Sip Herbals, what it means to them to be minority-owned, and the journey Sip Herbals has undergone thus far:
My name is Orleatha Smith, and I am the Co-Founder of Sip Herbals.
What’s your business? What does your business do?
Sip Herbals creates caffeine-free coffee alternatives made with natural, wholesome ingredients that support hormone health. Our product, Faux Joe, offers a flavorful and satisfying option for those who want to enjoy the ritual of coffee without the caffeine or additives that might disrupt their system.
Why did you decide to create this business? What inspired/motivated you?
Sip Herbals was born out of necessity and personal experience. I dealt with my own health challenges that made me rethink my relationship with coffee and caffeine. I wanted a solution that wasn’t just caffeine-free but also genuinely enjoyable, made with clean and transparent ingredients. That’s when my co-founder, Kelly, and I decided to create something we couldn’t find on the market—a delicious coffee alternative that also promotes wellness.
Talk to me about the journey of your business. How did you start off and where are you now? How did you get to where you are?
We launched Sip Herbals at the height of the pandemic in 2021, starting from our kitchens and a deep understanding of our customers’ needs. At first, we focused on direct-to-consumer sales through our website. Over time, we’ve expanded our product line, including seasonal flavors like Pumpkin Spice and new formats like compostable tea bags. Recently, we were featured on the season finale of Shark Tank, which boosted our visibility and sales tremendously. We’ve also grown into new markets, including Amazon and partnerships with retail and hospitality. It’s been a journey of resilience, creativity, and unwavering belief in our vision.
What do you love about your business?
I love how Sip Herbals has become more than just a product—it’s a community. Hearing from customers who feel empowered to make a healthier choice or who love how our product fits into their wellness journey is incredibly rewarding. I also love the creative process of developing new flavors and finding ways to reach more people.
What does it mean to you to be a minority business owner?
Being a minority business owner means breaking barriers and creating opportunities not just for myself but for others who might not see themselves represented. It’s about showing that innovation and excellence come in all forms. It’s a privilege to pave the way and inspire others to pursue their dreams, even when the path isn’t easy.
What are some challenges you had to face with your business? How did you overcome those?
One of the biggest challenges has been navigating the lack of resources and networks that many minority-owned businesses face. We overcame this by seeking out mentorship, leveraging programs like the MSP Equity Accelerator Program, and building relationships with organizations that support diversity in entrepreneurship. Managing every aspect of the business as a two-woman team has also been tough, but we’ve learned to delegate, streamline operations, and keep pushing forward.
What do you wish for others and your customers to know about your business?
I want others to know that Sip Herbals is rooted in authenticity, quality, and care. We’re not just a coffee alternative—we’re a movement toward mindful consumption and better health. We take pride in using clean, real ingredients and creating a product that supports hormone health while tasting amazing.
In what ways has the NWMMSDC supported you?
The Northwest Mountain Minority Supplier Development Council (NWMMSDC) has supported us by including Sip Herbals in their holiday gift guide. This opportunity has helped us gain valuable visibility and connect with a wider audience who share an appreciation for unique, minority-owned businesses. It’s been an incredible way to showcase our products and grow our reach during a key season for sales.
What advice would you give to other minority business owners?
Don’t let fear hold you back. Surround yourself with people who believe in you and your vision, and don’t hesitate to ask for help. Build a strong foundation with clear goals and always remember why you started. The road might be tough, but your perspective and contributions are needed and valuable. Keep pushing, keep learning, and keep believing in yourself.
Thank you, Orleatha, for sharing SipHerbals‘ story!
Website & Online Shop: https://sipherbals.com
Instagram: https://www.instagram.com/drinksipherbals/
Facebook: https://www.facebook.com/drinksipherbals
About the NWMMSDC
The Northwest Mountain MSDC, an affiliate of the National Minority Supplier Development Council (NMSDC), is a nonprofit organization dedicated to empowering minority-owned businesses by certifying, developing, and connecting Minority Business Enterprises (MBEs) with major corporations and public agencies.
Since 1978, the Council has been a driving force for advancing supplier programs and creating opportunities that enable minority-owned businesses to thrive. Serving the Pacific Northwest Mountain region—encompassing Alaska, Idaho, Montana, Oregon, Utah, Washington, and Wyoming—the NWMMSDC is committed to fostering meaningful business partnerships and driving economic growth.
For more information about the NWMMSDC and its programs, visit www.nwmmsdc.org.
To learn more about how certifying your minority-owned business can benefit you, click here.