Fernando Martinez Defines the 7 Attributes of True Leadership

“Leadership is the ability to motivate and lead individuals, teams, and organizations through discovery, discussion, and actions they would not have arrived upon on their own.”

It took a lifetime of work, research, experimentation, and refining before I arrived at my definition of leadership.  To become a great leader, more importantly a visionary-leader requires a significant deal of work and conscious effort. I had to be very intentional in my search for understanding what a great leader does, why a great leader seeks this role, and ultimately understand how to become a visionary.

1st attribute of Leadership – Desire:  I consciously committed myself to become a great leader.  It takes time, effort and risk.

2nd attribute of Leadership – Be a Teacher:  I have enough confidence in myself to be willing to share all my learning’s from my work, education, and experience.

3rd attribute of Leadership – Challenge:  I have been willing to lean forward into risk throughout my career and being a provocative thinker: consistently asking the question “So What?” – not to be difficult but to encourage thoughtfulness and deep level 2nd and 3rd level thinking (i.e., critical thinking).

4th attribute of Leadership – Courage:  Intelligently face challenges.  It takes courage to lead into the fray day-after-day, defining accountability, holding people accountable, and putting the right people in the right seats.

5th attribute of Leadership – Team Builder:  Respect for everyone is the foundation of building a team: Respect for themselves; their teammates, and, for the organization.  Respect for the leader that sets the course and helps them understand how to get there.

6th attribute of Leadership – Collaborator:  Very early in my career I found that all the good leaders pull all the appropriate resources/stakeholders together and help them achieve a common goal.

7th attribute of Leadership – Communicator:  Without the appropriate level of communication the other characteristics of leadership are of no value.  A good leader communicates, communicates, communicates!

Lastly, as these seven attributes build upon each other and become an innate skill, we achieve the pinnacle of leadership – Insightfulness – Visionary:  Through my years of experience I feel I have moved from being a first line employee to becoming a Visionary – a state of “Enlightened Competence.”  This is a state true leaders desire to achieve.  It is the state where we see things no one else sees as well as gaps, solutions, opportunities, and improved methodologies that no one else sees. This is the highest state of Leadership we can achieve – become a Visionary, become a Great Leader!

Download – Fernando Martinez Defines the 7 Attributes of True Leadership

Strategic Approach Samples by Fernando Martinez

President and CEO of the Northwest Mountain MSDC, Fernando Martinez, helps Corporate Members strategize Supplier Diversity efforts for the future. Below is a sample deck including some of the Council’s approaches towards equity in Diversity and Inclusion practices in supply chains.

Strategic Approaches Northwest Mountain MSDC Sample Deck

Technical Assistance Services Workshops

The Northwest Mountain MSDC hosted a series of free online workshops for businesses interested in doing business with the City of Seattle as part of the Technical Assistance Services program. This series included insight from industry experts and open discussions on a number of topics. Missed these workshops? Click on the attachments below to review any or all of the presentations. This series will be repeated in the summer, so let Zavere Weeks, Program Assistant, know if you are interested in registering!
  1. How to register to do business with the City of Seattle? Firms learned how to properly register with the City of Seattle’s Online Business Directory. All firms seeking to do business with the City of Seattle must be registered as a Supplier. Registering here places your firm into a directory utilized by City of Seattle departments when searching for businesses to fulfill work orders. Firms engaged in the process of developing a capabilities statement. To learn more: TAS Workshop 1
  2. How to research the City of Seattle opportunities and contracts? Firms learned how to search and find City of Seattle solicitations and reviewed effective searching practices. After finding solicitations participants learned how to evaluate whether or not a particular solicitation is right for them (make go/no-go decisions). This training discussed choosing the opportunity that appropriately fits your business. To learn more: TAS Workshop 2
  3. How to read and respond to a City of Seattle Request for Proposal? In this workshop, firms gained an  understanding of how to properly respond to the City of Seattle’s Request for Information, Request for Quote and Request for Proposal. Knowing how to respond and with what information, will help to gain further consideration from the City. To learn more: TAS Workshop 3
  4. How to design and develop your marketing collateral? Learn how to develop a complete marketing strategy to prepare your business to successfully engage with the City of Seattle for potential business opportunities. In this workshop, firms discussed creating marketing with purpose! To learn more: TAS Workshop 4
  5. What are the back office responsibilities you are accountable for? In this workshop, participants learned how to interpret the terms and conditions of a contract and translate that into actionables. This helps to create deliverable timelines to better manage back office  responsibilities and comply with contract terms and conditions. To learn more: TAS Workshop 5
  6. Now that you have the business, how do you finance it for growth? In this final workshop, firms dove into a discussion around growing your business smart. Participants learned from subject matter experts in the following fields: Finance, Accounting Budgeting and Tax Planning.  They also reviewed tips on how to best use and manage credit. To learn more: TAS Workshop 6

Tri-Council Minority Business Mega Summit

The Tri-Council Minority Business Mega Summit, was a one-day business conference hosted in collaboration with the Western Regional Council and the Pacific Southwest Council. Together, council presidents Fernando Martinez, Cecil Plummer and Rainey Alben successfully hosted a full day of development, networking and connecting with MBEs and NMSDC Members from three regions on February 28, 2019 in Las Vegas, Nevada.

We hope you enjoy the photos from this event!

See more photos in our event archive.

 

Northwest Mountain MSDC Hits Four Decades of MBE Supply-Chain Inclusion

Volume II 2018
By Genny Hom-Franzen

Fernando Martinez believes corporations that have not embraced supplier diversity are missing the mark. “They are not creating value for their stakeholders / shareholders by continuing to take the easy way out and remaining status quo,” he said. “They are alienating the consumer market. The market always reaches equilibrium. The prudent consumers align themselves to organizations that share their values. Failure to be inclusive in a meaningful way — as the market becomes more diverse — is a sure way to lose market share, customers and revenue.”

Martinez should know. For almost 10 years, he has served as president and CEO of the Northwest Mountain Minority Supplier Development Council, which is celebrating its 40th anniversary this year. “Being able to serve our region for 40 years is our biggest success. Our council’s longevity has established us as an institution within a region where MBEs [minority business enterprises] are truly the minority,” he said, referring to the Northwest Mountain region where ethnic minorities make up less than 25 percent of the population.

“The founding model of our organization — MBE inclusion within the supply chain, launched by The Boeing Co. — continues to exist today, but not without challenges,” Martinez said. “In the state of Washington, for example, legislations such as Initiative 200 are being misquoted to the detriment of minority-owned businesses. Given today’s economic environment, it is crucial that we innovate and build on the MBE inclusion model.

“While inclusion is our core focus, developing and growing MBEs remains as relevant as it was 40 years ago,” he continued. “At the end of the day, it’s about helping our members and MBE companies grow their businesses year over year, drive wealth into our communities, economically impact our region, create generational wealth and make our region a better place to live.”

While supplier diversity has helped minority-owned businesses grow and develop over the last 40 to 50 years, Martinez believes that currently, supplier diversity is being deprioritized. He said funding is dwindling, supplier diversity staffs are shrinking, supplier diversity practices are being absorbed into other departments as an adjunct role and — in some cases — supplier diversity is being completely shut down.

BRINGING PARITY TO SUPPLY CHAIN

“We must stave off this trend,” he said. “We must factually articulate the value a strong supplier diversity process delivers to the organization and its customers. Our advocacy/education must link supply-chain value to the customer-value chain.” To that end and to resolve these biases, Martinez is making education a top priority initiative at the council. He and his staff have provided MBE and member development training, including minority executive education, supplier diversity training for leadership and procurement teams, programs for innovators and industry experts and programs to connect business leaders who share the same values.

“Education and validation can silence some of the biases,” he said.
“Our goal is to support diversifying the workforce. By bringing parity to the supply chain and having an inclusive and diverse workforce, our council will have a much bigger impact on our communities,” Martinez said. “Parity will drive better community wages, better health care, better education, an increased tax base and, thus, empowered and vibrant communities. Once established, parity will gain momentum, self-perpetuate, build diverse companies and protect our communities of color from gentrification.”

Ultimately, via all its educational and development programs, initiatives and events, he said the council’s goal is to bring parity between the supply chains they support and the community demographic makeup.

In addition to the council’s ongoing educational programs, it will be celebrating with a 40th anniversary breakfast. Corporate and public agency members, MBEs, other partner organizations and friends will be gathering Oct. 10, 2018, at the Hilton Bellevue in Bellevue, Washington. The event will pay tribute and thanks to the council’s founding organization, Boeing. The council will present Legacy Awards to honor corporations, public agencies and MBEs that have been with the council for 10 years or more.

With 40 years of success to stand on, Martinez and his staff are poised for the future. “Thank you to all the corporate/public agency members and MBEs who have come before us,” he said. “We stand on your shoulders and dedicate ourselves to the continuous growth of our members, MBEs and community. We are committed to supporting the growth of our corporate/public agency members and MBEs — it is the path to keeping our diverse communities alive, growing and sustainable.”